How a CEO Can Lead and Build a Customer-Obsessed Culture

Where does a customer-obsessed culture start? With the CEO. Jeff Mezger, Chairman, President, and CEO at KB Home, is known for his customer-centricity. That mindset has spread throughout the company to create a culture of customer obsession. Every employee knows their role and the impact of their work, which leads to incredibly high customer satisfaction rates. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.