Listen To Build-A-Bear’s CEO Talk About Her Customer Experience Strategy

Build-A-Bear Workshop is known for its unique and immersive in-store experience. As the name implies, customers get to build their own bear or fuzzy friend from start to finish, even filling it with stuffing, adding a heart, and giving it a name. That great experience doesn’t happen by accident and isn’t something the CEO takes for granted. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.