Morgan Stanley CMO Alice Milligan Shares How the Brand Balances Legacy and Innovation

Morgan Stanley CMO Alice Milligan is tasked with balancing legacy and innovation for a company founded nearly 90 years ago that has become one of the biggest names in finance. It’s a common dilemma for companies: how do you balance holding on to the brand legacy while embracing the future? This episode is sponsored by Thinkific. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.