052: Inception Series | Meaning, Purpose, and Pricing

Today’s episode focuses on a study that analyzed how choice and personal responsibility impacted individuals in a nursing home setting. Researchers formed an experiment group where individuals were given communication emphasizing their own responsibility and freedom and a control group where decisions were mainly made for them by the nursing home staff. The study concluded that priming individuals with responsibility and control led to greater happiness and improved well-being.   The results from this study revealed the impact choice and perceived control has on individuals’ moods and decision-making. Listen in to hear how you can give your prospects choices and control throughout your copy to lead to more sales     What To Look For In This Episode: Why you should offer choices to your clients. How you can use priming effectively in your copy to inspire clients to buy. How to answer the “so what?” and what to include in your copy.    Journal Article: The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting. https://uploads-ssl.webflow.com/59faaf5b01b9500001e95457/5bc55fe136f9e490f13c75c4_Langer%20%26%20Rodin%201976.pdf   Langer, E. J., & Rodin, J. (1976). The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting. Journal of Personality and Social Psychology, 34(2), 191–198. https://doi.org/10.1037/0022-3514.34.2.191   Resources:   Download the Inception series Resources (FREE) – geoffkullman.com/inception     Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com    Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!