The Psychology of Copywriting

84 Episodes

1. 69: Why You Should Email Your List DAILY w/ Daniel Throssell

   Published: 12/20/2022
2. 68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox

   Published: 12/13/2022
3. 67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden

   Published: 12/6/2022
4. 66: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer

   Published: 11/29/2022
5. A Christmas Message From Geoff

   Published: 12/24/2021
6. 065: My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel)

   Published: 12/21/2021
7. 064: An Update And An Opportunity (for You)

   Published: 12/14/2021
8. 063: The Three Stories Every Client NEEDS w/ Lisa McGuire

   Published: 12/7/2021
9. 062: Ask Geoff Again… Copywriting Q&A

   Published: 11/30/2021
10. 061: What Is A Brand Archetype? An Explanation & Examples

    Published: 11/23/2021
11. 060: How To Drastically Improve Your Discovery Calls w/ Nikki Rausch

    Published: 11/16/2021
12. In Conversation... with Chris Creed (Using Events & Webinars To Grow Your Business)

    Published: 11/12/2021
13. 059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)

    Published: 11/9/2021
14. In Conversation... with John Hulen (Advice for Freelancers & Entrepreneurs)

    Published: 11/5/2021
15. 058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)

    Published: 11/2/2021
16. In Conversation... with David Oaks (Copywriting Lessons from Nonprofits)

    Published: 10/29/2021
17. 057: BRAND NEW Research Finds Stories Sync Heartbeats

    Published: 10/26/2021
18. In Conversation... Want to Be On the Podcast?

    Published: 10/22/2021
19. 056: The 10,000-Hour Rule

    Published: 10/19/2021
20. In Conversation... with Katrina Kibben (The Power of Pronouns)

    Published: 10/15/2021