058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)

Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality.   Articles Mentioned In This Episode: From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900   Homework: Q &A episode – Got a question? Send it in! https://geoffkullman.com/questions   Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com   Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!