059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)

Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.   Episode Article: Anticipation and the Valuation of Delayed Consumption https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf   Mentioned In Episode: Apply for MASTERMIND Group (by Wednesday, November 10th) https://forms.gle/5DV4R1BnYNvrpy1M7   Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com