In Conversation... with David Oaks (Copywriting Lessons from Nonprofits)

The Psychology of Copywriting - A podcast by Geoff Kullman

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This week on "In Conversation..." with guest David Oaks: The power and importance of Thank Yous (for nonprofits AND businesses) Why we need to speak to VISION instead of MISSION How to tell a story that connects with ONE customer/donor Resources mentioned in the conversation: David’s website – www.wsdevelop.com Minor Touches & Major GIfts (podcast) – click here Writing Better Thank Yous (PDF) – click here