In Conversation... with Dr. Eugene Choi (How To Engage Your “Executive” Brain to Write Better Copy)

The Psychology of Copywriting - A podcast by Geoff Kullman

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This week on "In Conversation..." with guest Dr. Eugene Choi: why we spend 70% of life in "survival" state how to activate our "executive" state superpowers why this marketers for copywriters (and the copy we write) Resources mentioned in the conversation: destinyhacks.co The Neurohacking Podcast FREE Training: How To Activate Your Brain's Superpowers