41: All Aboard the Transcontinental Rum Line with Johann Jobello

In this episode, Johann Jobello takes us inside the world of Transcontinental Rum Line, La Maison & Velier’s growing collection of rum releases sourced from all over the world. As product manager and U.S. market coordinator, Johann has a hands-on role at every stage of the process, from sourcing the rum, to aging it, to planning releases, and more. We discuss: - Growing up in Martinique, the heart of rhum agricole - Johann’s experience working at the La Maison du Whisky fine spirits shop in Paris before his current role The finer points on tropical vs. continental aging - The making of a Transcontinental Rum Line release - Label transparency and how they decide what goes on a Transcontinental Rum Line label (and what doesn’t) - A sneak peek at upcoming Transcontinental Rum Line releases - Balancing Transcontinental Rum Line releases with Velier’s numerous rum brands and releases - Sourcing from distilleries vs. rum brokers like E&A Scheer - Where rum lovers should go in Paris - And more!