A Comprehensive Guide to LinkedIn Content Strategy for B2B Sales Pipeline Expansion | Megan Killion - 1686

If you’re not using LinkedIn to build up the front of your sales pipeline, let this be your sign to take the leap. In this episode, our host Donald Kelly has an info-packed conversation with Megan Killion, the powerhouse behind MKC Agency. You probably already know content creation isn’t just about sharing articles and posting pics. Listen in to hear proven strategies for connecting with the right audience and starting quality conversations. Content Strategy You can’t just “post and ghost”! Your engagement is necessary. Megan cautions against the use of LinkedIn pods that automate engagement using bots. Going this route won’t help you gain traction with the people you want to reach. Her number one tip for aspiring creators on LinkedIn is to use polls. LinkedIn’s algorithm results in more engagement with polls than other kinds of posts, but you have to be strategic about them.  Identify Ideal Customers When you market to everyone, you market to no one.  Use your ICP (Ideal Customer Profile) to narrow down the list of people you’re interested in reaching with your content. Learn your buyers’ pain points, demographics, values, attitudes, etc. Get as niche as you can. Your ideal audience should be behind you in knowledge by 3-5 years. These people will find your content engaging without feeling like it’s above or below them.  Setting Up Your Process Make a list of 5-10 subjects that you are an expert on. Within each subject, identify specific teachable topics. This is going to form the basis of the content you create (at least at first).  “Niche down,” just like when you define your ideal customer. Get increasingly more specific about what you know well and speak on those things. Define who you are. Identify your values and the values of your business. Know what makes you unique and capture that...