Follow Up, Follow Up, Follow Up! | Donald Kelly - 1761
The Sales Evangelist - A podcast by Donald C. Kelly

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Are you struggling to follow up with your prospects and close more deals effectively? Imagine if you could learn a proven method to follow up with potential clients that actually works. In this episode of “The Sales Evangelist Podcast,” host Donald Kelly delves into the crucial aspect of follow-up in sales. He emphasizes the importance of strategic, persistent, and creative follow-up methods to nurture prospects and drive sales success. Tune in to discover practical tips to enhance your follow-up process, supercharge your sales pipeline, and double your closed deals! Importance of Follow-Up Donald begins by highlighting the common pitfall of salespeople failing to follow up with prospects effectively. He stresses that a lackluster "just following up" approach is ineffective and doesn't make a lasting impression. Acknowledging the complexity of prospects' lives and competing priorities, he emphasizes the need for sales professionals to take proactive steps to stay top of mind. Strategic Approach to Follow-Up Donald advocates for strategic follow-up, urging sales professionals to always book the next appointment with a prospect at the end of the initial meeting. He emphasizes the importance of setting clear expectations and providing an agenda to ensure that follow-up meetings are structured and productive. This proactive approach demonstrates professionalism and keeps the sales process moving forward. Creativity in Follow-Up An important aspect of Donald's advice is the need for creative follow-up methods. He encourages salespeople to explore alternative channels such as LinkedIn connections, messages, or engaging with the prospect's content. Using different touchpoints, sales professionals can effectively trigger prospects to reconnect and keep the conversation alive. Overcoming Reluctance in Follow-Up Addressing the common reluctance to