How To Properly Conduct a Discovery Call & Not Scare Away Your Prospect | Jeremy Miner - 1538

Discovery calls are thought to be a challenging element for almost any salesperson. But what if we were to tell you there’s a way to see more success with them? In today’s episode of The Sales Evangelist, Donald is joined by the founder of 7th Level Jeremy Miner to discuss discovery call techniques that don’t scare away your prospect (because we don’t want that, trust me.) What makes a bad discovery? Sellers are taught the selling “ABC’s - Always Be Closing. But with today’s cautious buyers, this strategy doesn’t always come across well. To be great at sales, skip the C and learn the ABD’s of selling - Always Be Disarming. What triggers a prospect to buy or not to buy? Salespeople trigger behaviors by what they’re asking (and, more importantly, what they aren’t asking.) Salespeople frequently come across as too enthusiastic, talking about their solution too early in the conversation.  While you should be excited about what you sell, it shouldn’t be the point that it comes across as fake. Keep the joy internal.  According to behavioral science, prospects subconsciously pick up on nonverbal cues in the first 7-12 seconds of conversation. If you come across as aggressive, needy, or attached and don’t know the right questions, it triggers the brain to get rid of you. It’s not them; it’s you. Come across as neutral, unbiased, and calm. Ask the right questions at the right time to encourage a prospect to open up to you. Don’t focus on making the sale. Instead, focus on determining if your solution can help. Jeremy’s advice? Never start a conversation by asking someone how they’re doing - it’s a disingenuous greeting.  Instead, start the meeting and get to business. Spend the first meeting determining if their organization is even a company that fits what you’re able to do. If you enter the conversation assuring them that you’re going to solve their problem, you’ll never find out if that’s true. Stay unbiased. Learn the right questions that trigger people to be pulled in. When Jeremy first started sales, he struggled. It took practice and time learning to understand how to perform well. Most objections you get are triggered by you, the salesperson. When the conversation starts, you need to determine their current state and where they want to go. As a salesperson, you need to show prospects the gap between where they are and where they want to go and reveal that gap. Selling is all about change. But human beings don’t like change (even though we say we do.) To learn more about what Jeremy does, join Jeremy’s Facebook sales group (with over 15,000 members) to receive free training, resources and more. This episode is brought to you in part by LinkedIn Sales Navigator. The Great Resignation has become the Great Reshuffle, meaning it can be difficult for sales professionals like you to find leads and close deals. Luckily, Sales Navigator from LinkedIn is here for you! Sales Navigator from LinkedIn is the only tool that uses real-time alerts and up-to-date insights to help you know when prospects are ready to buy. And, with over 30...