The Rule of Seven For LinkedIn Sales Navigator | Josh Shirley - 1827

LinkedIn Sales Navigator is a powerful tool for growing your business and gaining clients. However, using the marketing tool can be a bit complicated. If you’re unsure how to use Sales Navigator, tune into this episode. I chat with Josh Shirley, a seasoned sales professional from Sandler, on the most effective ways to use the tool to help grow a sales pipeline.  Josh Shirley’s Background Josh Shirley is a representative of Sandler, a renowned sales training organization.  He highlights that his relevance arises when sales leaders seek an institutionalized system offering predictable outcomes based on set inputs.  Sandler’s methodical approach provides sales professionals with the structured support similar to those in other professions with established educational backgrounds, enabling them to perform effectively right from the start. Referrals: The Gold Standard of Leads Referrals are the golden component of receiving sales leads. Josh shares personal experiences about how structured approaches to request referrals can significantly enhance lead generation. The LinkedIn Rule of Seven Josh shares explains that for every seven LinkedIn connections, there's typically one person willing and able to refer you. He outlines three practical applications of this rule to improve your referral tactics. One to Many Referrals: This is suitable for territory managers who need leads from various potential clients. Many-to-One Referrals: Useful for targeting named accounts where multiple mutual connections might lead you to a high-value prospect. One-to-One Referrals: This involves asking one referrer about one specific prospect and repeating the process. Practical Execution with LinkedIn Sales Navigator