TSE 1263: Where Sellers Get Stuck

The Sales Evangelist - A podcast by Donald C. Kelly

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Where Sellers Get Stuck   Sometimes sellers get stuck but where exactly do they get stuck?   Umar Hameed was previously working in Silicon Valley where he worked for high-tech launching companies from Asia, Europe, and the Valley into the U.S. market. He noticed that there were employees in the company who were rockstars in the sales department. Others, however, would invest in training, motivation, coaching, and incentives where they’d only improve a little bit. Still others would improve a lot but for only a short amount of time. Umar saw how the problem wasn’t in the sales training, process, or strategy. The problem was with the people and their mindset.   Umar’s work entails looking for ways to give salespeople an owner’s manual for their mindset in order to change their world.   Getting the team together  This can be applied to the sales team and the whole organization. It’s imperative to change the mindset of individuals because that’s how you shift the entire company and improve its trajectory. Consider: How you can win How you can beat the competition How you can support each other   Changing the mindset of the organization can produce a work environment where everyone is enthusiastic and passionate. This, in turn, will boost the morale of your sales team and increase their speed.    The author of the comic strip called Pogo wrote this quote: We have met the enemy and the enemy is us. Oftentimes you may think that the enemy is the economy or the competition. The truth is, how you feel about yourself at a subconscious level determines how well you do. The only way to truly improve is to change the mindset. Umar’s job is to give people the tools to do just that.    Getting unstuck  Umar had a client, Paul, when he first started his career in the mindset space. Paul was a sales rep from the east coast who had been hitting way above the quota but he still approached Umar for coaching an area he was lacking confidence:  asking for referrals. The sales rep was an excellent closer but always hit a block when it came to asking his client for the referral. Umar asked Paul to tell him about a time when he asked for a referral badly. Umar says when a client goes back to these memories, the body will offer clues to what happened. As Paul went back to that moment, Umar asked him what he felt at that moment.  Paul answered that he felt weird. It was an uncomfortable feeling. Paul then remembered a time when he was a child his father had a friend over. Paul overheard his father tell this friend that real men don’t ask for help. Paul’s hero was his father so little Paul took that statement to heart. As a sales rep, Paul was subconsciously remembering that statement when he thought of asking for a referral.  His mindset considered it asking for help and Paul’s subconscious was reminding him of his father’s words. Once Paul realized that, he was able to change his mindset and has been able to ask for referrals comfortably.    Changing your core belief  You have to let go of the core beliefs instilled in your brain that keep you from becoming more successful.    After training, you may change for a week but you’ll revert to old habits if you don’t address the underlying belief that’s keeping you from changing your mindset. You want to be able to show up to your meetings with the consistent confidence that comes from permanent and sustainable change.     Many people have a variety of skill sets but there tends to be a tendency to focus on their weaker areas. It keeps them from realizing their strengths and stepping out as their best selves. When you can get to the core reasons why these weaknesses turn up, they can be addressed and...