#44 - The gap between privacy and personalization

The State of CRM in BtoC - A podcast by Ben Bouteille & Matt Engstrom - Tinyclues

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Customers are concerned about data privacy.

It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization. 

A recent study has some interesting data on the topic and interesting interpretations of the results. 

This week we discuss the study, and results, and offer our own interpretations.