How to Calculate a Price

The Value Pricing Podcast - A podcast by Mark Wickersham - Mondays

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Billing a client based on how long a job takes is easy – it’s the way we’ve traditionally priced in the profession… …that doesn’t make it right. Hourly billing is a terrible way to price for several reasons: - Your clients hate the surprise bills - It’s not an effective way of pricing (so you make less money) - You and the client have conflicting interests (it’s actually kind of immoral) - ...