How to Defend Against Cheap Competition and Low Ballers

You Can’t Compete With Competitors On The Price (and you don’t have to)! There are always going to be firms down the road that are constantly under-cutting you with their insanely cheap prices and stealing your clients. But you shouldn’t be worried about these firms - in fact you should pity them. If their prices are so cheap, how are they ever going to make any profit? And if your clients are going to them because they are cheaper, why would you want those clients anyway? You need clie...