How to Get Your Clients to Value What You Do For Them

Do you ever find people tell you, “that’s expensive!” when you reveal your price? One of the biggest reasons for this is they simply don’t understand the value you offer. The words “that’s expensive” are an automatic response people often give when they are shown a price. It does not mean you are too expensive. It means you have not communicated your value effectively enough. In fact – most of the accountants and bookkeepers I know are FAR TOO CHEAP. The thing is, you get what you ...