How to Master the Up-Sell
The Value Pricing Podcast - A podcast by Mark Wickersham - Mondays

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Here’s Why Your Customers Aren’t Buying More From You First of all, you have to actually offer the client more things to buy. This sounds obvious, but you’d be amazed at how many firms don’t actually do this. If you have additional services, extras or bonuses that you can add-on to enhance the client’s solution, you should make the client aware of them, and make them readily available at every possible opportunity. When a client buys your solution, they enter ‘The Buying Mode’. Whilst i...