S4 Ep4: Parasitic Copycatting

The Blue Plaster Podcast by Young Foodies sets out to be the voice of young F&B businesses in the UK. Using a blend of industry news, feature interviews, brand spotlights and maybe the occasional ranty moment, we’re looking to provide a positive, energetic but always realistic view on the life of food entrepreneurs and those people bonkers/brave enough to join them on the journey. We have all seen the headlines particularly about the discounters creating brand copycats. Some court cases have been won, some have been lost, but what can brands really do? John Noble joins us from the BBG to talk about all things parasitic copycatting.