Episode 58 - with a very special guest, Matt Dixon

In this episode we are joined by the one and only, Matt Dixon. Matt is the Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect. Matt frequently contributes to Harvard Business Review and is also the founding Partner at DCMi. Matt joins us to discuss a topic that should be on all sales professionals radar right now......buyer indecision. Matt's research led him to author his new book, The JOLT effect. This book provides a framework and process to meet the challenges of modern buyer decision making and how to create better outcomes through the same effort by avoiding indecision as an outcome. Join us as we unpack the above topics and more. We hope you enjoy listening as much as we did recording this episode. If you'd like to connect with Matt, his LinkedIn account is https://www.linkedin.com/in/matthewxdixon/