Episode 62 - Deal Crash Investigation by Daryn Mason

There are millions of books on sales, but very few on what happens when deals go wrong. Daryn's spent years seeing the need rise, so here's written a book to help presales and sales do a systematic analysis on what goes wrong, and how to learn from those rich lessons. Deal Crash Investigation is a fascinating topic that Tom Edwards, Adam Freeman and Mark Green join Daryn Mason to dive into a task that very few actually do, and if they ever want to improve or switch to 'loving every lead' they're gonna have to! Don't forget to come join us on LinkedIn, ask anything you wish, discuss, agree or disagree!