C2E5 - How to refine your firm's value proposition (a crucial step towards strategy!)

We’ve already told you how important it is to refine your firm’s value proposition before you refine its bizdev strategy. So, let’s explore a framework for doing just that, shall we? Listen to Ash and Flo explaining the ”five questions” you can answer to create a compelling proposition, and hear their tips for differentiating your promise to the market.