unbillable hours - a podcast about better professional services marketing
A podcast by Ash, Flo - Fridays
154 Episodes
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ubhrs 172 - C2E11 - Positioning, productisation and pushing boundaries with Florian Heinrichs (Consultancy Edge re-broadcast)
Published: 4/11/2025 -
C2E10 - Articulating your consultancy's point of view; designing its signature method
Published: 4/4/2025 -
C2E9 - The right way to promise consulting results (Value Proposition Design part 5)
Published: 3/28/2025 -
C2E8 - Describing your clients' needs, struggles, and options (Value Proposition Design, part 4)
Published: 3/21/2025 -
C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile)
Published: 3/14/2025 -
C2E6 - Why do clients come to us? A quick guide to defining your consulting firm's specialization
Published: 3/7/2025 -
C2E5 - How to refine your firm's value proposition (a crucial step towards strategy!)
Published: 2/28/2025 -
C2E4 - How to prepare your bizdev strategy
Published: 2/21/2025 -
*Reupload* C2E3 - What success looks like in bizdev systematization
Published: 2/21/2025 -
C2E3 - What success looks like in bizdev systematization
Published: 2/14/2025 -
C2E2 - Making the case for systematized business development
Published: 2/7/2025 -
S33E5 - A new chapter!
Published: 1/31/2025 -
S33E4 - Recapping 2024 (Partnerships edition)
Published: 12/27/2024 -
S33E3 - Copying science
Published: 11/29/2024 -
S33E2 - Regarding AI
Published: 11/17/2024 -
S33E1 - Researching consulting
Published: 11/1/2024 -
S32E5 - Hard parts
Published: 10/18/2024 -
S32E4 - Acing LinkedIn-Newsletters
Published: 9/27/2024 -
S32E3 - Reducing cost
Published: 9/13/2024 -
S32E2 - Promising outcomes
Published: 9/6/2024
So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/