S11E1 - The answer
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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”What does marketing even do (for the firm)?” might NOT the be the question consulting executives will ask you explicitly, like, in your face. But it IS a question many of them still have - so marketers better have their answer ready. Ash and Flo have some tips for how to structure yours, and chat about why you should give it constantly:
