S16E2 - Owning problems
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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There’s a key trick you should pull whenever creating a marketing or thought leadership strategy for your firm and practice. And in this episode, Jason Mlicki, a true expert in professional services marketing, explains it in great detail. Listen in to hear him explain the idea of ”problem-ownership:”