S17E4 - Digital-first

For this episode, we re-visit a concept you’ve just heard about in S17E3 (if you listened to it, that is): ”Digital-first” business development, marketing strategy, and marketing. And this time, we dig a little bit deeper: What, exactly, is the concept about? How does it impact consultancy marketing? And which building blocks could you put in place to enable it? Listen to it here!