S17E5 - Strategizing (a case study)

unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays

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We’ve been discussing ”digital-first” bizdev and marketing for a bit now... and we’re getting even more into the weeds of the concept with this one: Ash and Flo discuss how you might derive a ”digital-first” marketing strategy using a real-world example from Flo to keep things (hopefully) helpful and practical. Do give it a listen and tell us what you think?