S19E3 - Justifying investment
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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”How can I convince a consultancy exec who ’doesn’t believe in marketing’ to invest in marketing?” ... is a question both Ash and Flo are hearing more and more often these days - and so we decided to answer it, comprehensively, in a single episode. Enjoy!