S30E2 - Formalizing methods
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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Sure, your firm has frameworks - but does it have a ”signature methodology,” i.e., a proprietary process designed to help educate prospects and structure engagements? If not, you should design one ASAP - and listen to this to learn how you might do it:
