S30E5 - Stacking propositions

unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays

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Business

Q: ”Hey Ash, Flo - would love to implement some of the value proposition stuff you keep talking about. But we’re a 15-practice firm! Where should I even start?” A: ”You start by creating multiple propositions. Here, let me show you...” *proceeds to pull out pins, red string, and a Matryoshka doll*