S32E2 - Promising outcomes
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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We constantly tell consultancy marketers to speak less about what their firms do, and more about which outcomes they can deliver. But hey, easy for us to say, right? What are you supposed to do if your firm doesn’t seem to have any hard outcome data points to share? Ash and Flo explain:
