S6E2 - Gettin‘ strategic

unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays

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Business

Can your marketing function ever push beyond the ”grunt work” - and graduate from order-taker to strategic advisor? We asked someone who should know: former consultant, firm CMO, and strategy consultant Jeff McKay. He did give us (some) hope - and shared a bunch of tips you should hear.