S6E4 - Content strategy

It‘s 2021... and, therefore, time for more modern, data-informed, and flexible content strategies. But, how, exactly, would you build one of these? We didn‘t know ... and so asked someone who does: Brad Yale, a data and content strategy expert at Medical Knowledge Group (plus host of the ”Agency Pod” podcast series), stopped by to share his insights setting up, budgeting for, and iterating on content strategies, 21st century-style. It‘s ok to take notes!