S9E3 - Case study

unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays

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Business

Care for a case study in ”firm marketing, done right”? We spoke with Thomas Rohrbach, co-founder and MD at NEONEX, a German industry digitalization consultancy, and Noah Haxel, the firm’s marketing manager. Together, we discuss NEONEX’ marketing strategy and brand-building journey, its focus on ”positioning” - and why they offer ”packaged” consulting services with pricing (!) on their website.