S9E5 - Content creation
unbillable hours - a podcast about better professional services marketing - A podcast by Ash, Flo - Fridays
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Quick: How can you help the practice create better content, more consistently, and at higher frequency? Don’t have an answer? Don’t worry! We went and asked SGP Lab’s Stephen G. Pope, who makes a living building modern ”content engines” for clients... and he had a ton of tips (including for the future of Thought Leadership, TikTok, and more!).