S2 Ep6: Helena Hills, CEO, TrueStart Coffee: Restart and Rebrand.

Untold: Behind the Scenes in the UK Food & Drink Industry - A podcast by Untold

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In this episode we chat with Helena Hills from TrueStart Coffee about taking the difficult decision to redo a much loved product and rebrand completely. Helena talks openly about the emotional side of making difficult but necessary decisions.  Helena Hills is the co-founder of TrueStart Coffee, an ethical family business that exists to spread massive positive energy and make you feel amazing! They make clean, healthy, vibrant, award-winningly tasty coffee that doesn't compromise on people or the planet. Helena and her husband and co-founder Simon have two little boys and live in Bristol, where TrueStart was born too.