11: The "Wall Street Journal" Marketing Problem with Rand Fishkin

Welcome to our season 2 kickoff! In this episode, our special guest, Rand Fishkin (founder of SparkToro and previous co-founder of Moz), discusses with us a situation all marketers have found themselves in before: a boss or client demanding a “prestigious placement,” foregoing the (actually, HUGE!) potential of working with other "lesser-known" publications.  In this episode, you’ll learn... What exactly is the "Wall Street Journal" marketing problem How to respond to this through honest conversation rooted in rational, data-driven thinking The value of working with the “little guys,” and how to find these publications that your target customers ACTUALLY engage with Plus, learn what's in store for season 2 of We Earn Media!