24: Hunt Down A Good Story (& Beauty Trends!) With Mara Schiavocampo

In this episode you will get an up close and VERY personal look at how Mara Schiavocampo, celebrated TV journalist (currently: Dr. Oz) & podcast host, comes up with story ideas. While we learn she may not necessarily need to see your basic pitch come into her inbox, we still have a lot of fun learning what it does take to collaborate with her on episodes.  In this episode, you’ll learn…  How reporters generate their own story ideas  Why digital footprint matters with guest sourcing  What other tactics that are more influential than a cold email