27: What Publicists Can Learn From Freelance Journalists with Hilary Weaver

Freelance journalists are similar to publicists in that they often face the challenge of pitching stories to publications and building rapport with editors. But, seasoned journalists get to know the inner workings of the online publishing world, while publicists often do not. In this episode, we have a freelance writer and editor give a glimpse into what her world looks like, and through this, help publicists and content marketers create a better-informed media outreach strategy. Our guest, Hilary Weaver is a freelance writer and editor (including weekends at Elle) who primarily writes about queer issues, reproductive justice, TV, and film. In this episode, you’ll hear... A day in the life of a weekend editor at a lifestyle magazine How to be a go-to source for breaking news stories The similarities between a publicist and a freelance journalist