29: Explore Space Technology PR with Neel V. Patel
We Earn Media - A podcast by Britt Klontz & Jackie Lambert
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Put on your spacesuits because we’re heading into worlds unknown with space journalist, Neel V. Patel. He sits down with us to what publicists should keep in mind when pitching journalists who cover highly-technical subjects for mainstream audiences. There are tons of details and nuances we had not considered before, so we’re very excited to share some fresh, actionable tips with you. In this episode, you’ll learn… How a science reporter writes about complex topics for the masses (& how that should inform your storytelling strategy!) Which details matter when pitching a journalist in a technical space (no pun intended!) Why engineers might be the best people to hop on interviews with technical reporters (no media training required!) Our guest: Neel V. Patel is a science and tech writer based in Boston. He currently works as the space reporter for MIT Technology Review, and has in the past written stories ranging from climate change, life sciences, robotics, urban design, transportation, and other related fields.