33: Deconstruct Data-Driven Content Ideas with Mark Johnstone

One of our most popular episodes to date is episode 25, when we discuss how data-driven studies are developed, with the genius, VK. (If you haven't given that one a listen, what are you waiting for?!) Well now we’re taking it a step further (or back, depending on how you look at it!) to how these ideas even come about. We speak with a creative content consultant who’s going to teach you how to level up your ideation game. He’ll share past successful campaigns and how those ideas came to be. And, the one spoiler we’ll give: he hates the traditional sense of the word, “brainstorm.” In this episode you’ll learn all about developing data-driven content ideas… Which tools and tactics are effective for developing campaign ideas Why quantity matters in the initial stages of idea development How to properly vet campaign concepts for promotability Our guest is: Mark Johnstone, a creative content consultant, the founder of Content Hubble, and host of the Content Deconstructed podcast.