37: Sorry to the PR's Who Haven't Heard Back from Rachel Moss

Health reporters, especially in the time of COVID, need to make sure they get it right. This goes into the stories they choose to tell, how they frame it, and whom they enlist to help tell the story. With the standards so high, this is likely to scare some publicists away. Never fear, listeners, because our guest today breaks down a story that stemmed from a health product pitch (pre-launch!) from a startup founder. From it, you’ll walk away confidently able to pitch your own health stories, should the need arrive in your career. In this episode you’ll learn… How a health reporter qualifies experts, products and story ideas What a reporter who’s pressed for time needs in a story pitch Why generosity, boldness, and confidence will take you far as a publicist Our guest is: Rachel Moss is a reporter at HuffPost UK, heading up women's health, covering topics such as the NHS IVF postcode lottery, the provision of abortion care and the impact of Covid-19 on maternity and postnatal services. She runs HuffPost's Covid-Free Zone, a new section offering respite during the pandemic, and is also the co-host of Am I Making You Uncomfortable? a weekly podcast on women's health, bodies and private lives.