6: Pitching in the Covid-19 Era, ft. Lisa Rowan (Lifehacker) & Frankie Rendon (SLH)

We chatted with Frankie Rendón, head of media relations for Student Loan Hero and Lisa Rowan, a reporter for Lifehacker: Two Cents, to get the scoop on what it’s like to work on both sides of personal finance media during Covid-19. In this episode you’ll learn about: The new challenges that both Frankie and Lisa have dealt with during this unprecedented time Successful PR strategies that both Lisa and Frankie have seen work Actionable advice for pitching under this "new normal" Even if you’re not in the personal finance industry, this episode still holds some universal lines of thinking that we believe all PR’s should be exposing themselves to at this time.