63: Pitch a Trade Publication with Greg Sleter (Store Brands/Ensemble IQ)

Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of things and lately has been the executive editor at a trade publication. We end up talking quite a bit of shop with him. Hear us chat about the past, present, and future of media, and so much more, on today’s episode. In this episode, you'll learn about pitching a trade publication… What the benefits are of sitting in on interviews How far in advance you should pitch a story How editorial calendars and news wires can be useful tools Our guest is: Greg Sleter, executive editor and associate publisher of Store Brands, which covers the world of retail and private brand products. He has worked in the world of communications for nearly 30 years. Most of his career has been spent in journalism, working for several B2B and consumer-facing news outlets. He has also worked in PR for two Long Island, NY-based healthcare systems.