Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
WFA's Better Marketing Pod with David Wheldon - A podcast by World Federation of Advertisers (WFA)
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David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose.
