WFA's Better Marketing Pod with David Wheldon

32 Episodes

1. Better Marketing Pod 2023 key learnings

   Published: 12/19/2023
2. Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

   Published: 10/23/2023
3. Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

   Published: 9/22/2023
4. Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

   Published: 8/9/2023
5. Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

   Published: 7/20/2023
6. Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

   Published: 5/17/2023
7. Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

   Published: 4/12/2023
8. Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

   Published: 3/8/2023
9. Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

   Published: 2/9/2023
10. Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    Published: 12/14/2022
11. Ep. 21: On brand building within the football industry with Roel De Vries

    Published: 11/10/2022
12. Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies

    Published: 10/3/2022
13. Ep. 19: On using creativity to transform the industry with David Droga

    Published: 7/26/2022
14. Ep. 18: Cannes special with Rupen Desai

    Published: 7/6/2022
15. Ep. 17: Cannes Special with Matt Brittin

    Published: 7/6/2022
16. Ep. 17: Cannes Special with Matt Brittin

    Published: 7/5/2022
17. Ep. 16: On the science of marketing with Professor Byron Sharp

    Published: 6/7/2022
18. Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    Published: 3/30/2022
19. Ep 14: On lessons learnt in Asia with David Porter

    Published: 3/7/2022
20. Ep.13: On creativity with Sir John Hegarty

    Published: 1/31/2022