Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
WFA's Better Marketing Pod with David Wheldon - A podcast by World Federation of Advertisers (WFA)
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In this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.
