Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney

In this episode of WFA's Better Marketing Pod, David speaks with SFolake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, on why brands need to start focusing more on the African continent.

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Hosted by WFA President Emeritus, David Wheldon, we’ll be looking at the marketing industry’s biggest stories and speaking to some of the industry’s most interesting characters who are shaping those stories.